Fashion Alley, Animefest 2025

Animefest is the biggest Japanese culture and pop culture themed festival in Czech republic since 2004 and takes place from May 23-25, 2025 at the Brno Exhibition Centre. Our attendees have a wide range of interests from anime and manga, comics, films and TV shows, to games and cosplay.

With total attendance over 37,000 visitors (13,800 unique visitors) in 2024, Animefest is a great opportunity to sell your products.

What is Fashion Alley?

Fashion Alley is a place dedicated to J-fashion and J-music enthusiasts from various subcultures, including Visual Kei, Gothic, Lolita, Victorian fashion, and Steampunk. It offers themed lectures, workshops, and a diverse program featuring booths from incredible fashion brands and creators. You'll find items like jewelry, clothing, art, and more, all with a Harajuku fashion theme or ties to Asian pop culture. If you ever feel overwhelmed by the crowd or just need a break, relax in our chill zone, where you can browse through the Gothic & Lolita Bible, Otome no Sewing Books, and other fashion magazines.

Useful Information

• Each place is 1,5 x 2m and includes a desk and a chair, with electricity connection.
• Fashion Alley will be located in the exhibition hall A1 or A2.
• No public exhibiting of materials not suitable for kids.
• Sharing of one place for more sellers is not allowed.
• Promotion on Animefest website and social media is included.
• It is possible to buy ticket for one helper for 300 CZK.
• If you need more space, you may ask for second place in registration. However we cannot guarantee bigger space, requests will be considered according to capacity for Fashion Alley.
• Switching places during the event is not allowed.

How to enroll?

Since the capacity of Fashion Alley is limited, we may only pick several creators based on the quality of their work. The fee for one booth is 4477 CZK (179 €) (including VAT), 3700 CZK (148 €) (without VAT). Buying an Fashion Alley booth includes one free entry for the convention.

Please note before applying for a vendor space that Animefest is strongly against counterfeit and bootleg goods and is working with the experts focused on counterfeit goods checking. Merchandise with stolen designs or goods with unclear origin will not be possible to sell at Animefest.

As a Fashion Alley attendant, you are also agreeing to respect the Animefest rules.
Breaking these rules might lead to expulsion from the booth without any refund of the original booth price.

Feel free to send in your enrollments till February 28.
If you have any additional questions, feel free to contact us via fashion@animefest.cz.

Registration form is available here.